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Author of the book "Brand Vietnam - The Moment"

Senior Advisor, Vietnam Brand Purpose

Vice President, Nhan Humanity

Ex-Pharmacity CEO

Ex-Global Brand Vice President, Unilever

She has nearly 30 years of experience in Business Administration, Marketing, and Branding in the Retail and Consumer Goods Industry. She used to be the Global, Regional and Country Director of large corporations such as Unilever, P&G, and Samsung; Focusing on the markets of China, Brazil, Russia, India, Indonesia, Philippines, Thailand, and Vietnam. And most recently, she held the position of CEO of the Pharmacity pharmacy chain. In particular, she has more than 15 years living and working in 4 countries (Vietnam, Singapore, Thailand, Philippines). At the same time, she is also the author of the book "Vietnamese Brands - Golden Moment" - the first work on Vietnam's national brand from a practical perspective, released in January 2023. Through this work, the author hopes to evoke widespread awareness of the importance of building a strong national brand and creating positive links to promote national branding initiatives. , helping to affirm its position and enhance the Vietnamese brand.

Former Director of large-scale billion-dollar corporations globally; Successful in leading businesses to restructure, and transform business models, digital transformation, green transformation, leading brands to penetrate and expand in new markets; She wishes to contribute to building brands, improving management capabilities, sustainable development and international reach for Vietnamese businesses.

In addition, she has also succeeded in nurturing and developing talent for the corporations she has worked for in Vietnam, the region, and the world.

chị Tri.jpg

Tran Tue Tri, Singapore

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