Nguyen Duc Son is currently an expert on brand strategy. He obtained Master degree in Marketing at the University of Sydney of Australia. He is also one of the strategic experts with the most practical experiences in brand consultancy in Vietnam. He is currently the CEO of Richard Moore Associates (RMA) – America’s brand consultancy company operating in Vietnam since 1994. Before that he was the director of Brand Strategy for this company.
He directly consulted for brands such as VietJet Air, Thaco, FPT, Miss Saigon, Thai Binh Seed, Nguyen Kim Supermarket, Minh Long porcelain, Sunhouse appliances, RedSun restaurant chain, Vodka Men, Language Link, Sala Saigon High-class Urban Area, YKVN law consulting company, EHG La Siesta hotel chain, Ca Mau protein, Nieu Vang rice, VNTrip, Phu Sao Salang and many other projects.